Music for the eyes

The man who launched the Golden Age of album cover design

No. 1-100: Limited to 100 numbered copies, each signed by the artist, this Art Edition comes with an original signed serigraph print.
ce steinweiss print frame
(Frame not included)

The Firebird Suite, serigraph print, 33 x 33 cm (13 x 13 in.), limited to 100 copies signed by Alex Steinweiss. Originally conceived as cover art for the 1957 Decca Records release of Igor Stravinsky’s ballet, The Firebird Suite, this LP cover has been reprinted as a seven-color serigraph.

"I love music so much and I had such ambition that I was willing to go way beyond what the hell they paid me for. I wanted people to look at the artwork and hear the music." —Alex Steinweiss

Alex Steinweiss invented the album cover as we know it, and created a new graphic art form. In 1940, as Columbia Records’ young new art director, he pitched an idea: Why not replace the standard plain brown wrapper with an eye-catching illustration? The company took a chance, and within months record sales increased by over 800 per cent. His covers for Columbia—combining bold typography with modern, elegant illustrations—took the industry by storm and revolutionized the way records were sold.

Over three decades, Steinweiss made thousands of original artworks for classical, jazz, and popular record covers for Columbia, Decca, London, and Everest; as well as logos, labels, adverting material, even his own typeface, the Steinweiss Scrawl. He launched the golden age of album cover design and influenced generations of designers to follow. Less well known—but included here—are his posters for the U.S. Navy; packaging and label design for liquor companies; film title sequences; as well as his fine art. Includes essays by three-time Grammy Award-winning art director/designer Kevin Reagan and graphic design historian Steven Heller; Steinweiss’ personal recollections from an epic career; and extensive ephemera from the Steinweiss archive, most of it never before published.

Also available in a Collector’s Edition (No. 101-1,600).
The artist:
The father of record design is Alex Steinweiss, who in 1940, at the age of 23, single-handedly invented the album cover. He made thousands of classical, jazz, and pop covers for Columbia, London, Decca, and Everest and his modern designs graced the packaging, logos, and covers of dozens of distilleries, film studios, and magazines; earning him an AIGA Medal and the Art Directors Hall of Fame lifetime achievement award.

The authors:
Steven Heller is the co-chair of the School of Visual Arts MFA Designer as Author Program. For 33 years he was an art director for The New York Times, and currently writes the "Visuals" column for The New York Times Book Review. He is the author of 120 books on graphic design, illustration, and satiric art.

Kevin Reagan is a triple Grammy Award-winning art director, also honored by the AIGA, Print, and Communication Arts. As former art director of Geffen, MCA, and Maverick, he designed packages for Madonna, Beck, Sonic Youth and many others. He lives in Los Angeles.
Alex Steinweiss. The Inventor of the Modern Album Cover, Art Ed. (Collector's Edition)

Alex Steinweiss. The Inventor of the Modern Album Cover, Art Ed.

Alex Steinweiss, ,
Hardcover in slipcase with print in portfolio, 15.6 x 13.0 in., 422 pages
$ 1,800
Multilingual Edition: English, French, German
Availability: In Stock
  • Reviews
“Columbia Masterworks was the name of the label that Steinweiss designed for numerous covers. And such is this book, a masterwork.”
— Jazzpodium, Berlin, Germany
  • See also
Alex Steinweiss. The Inventor of the Modern Album Cover (Collector's Edition)
Alex Steinweiss. The Inventor of the Modern Album Cover
Hardcover in slipcase, 15.6 x 13.0 in., 422 pages
$ 1,000