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"One man transcended all social boundaries to live up to the hype of superstar. He even became bigger than his sport. Now boxer Muhammad Ali's life is celebrated in one of the world's most lavish, expensive books."
The Advertiser, Sydney
Australia
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"The release of this super-book GOAT, Greatest of All Time, a Tribute to Muhammad Ali, offers a unique insight into life with the champ."
The Voice, Dubai
United States
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"...there is simply no adequate superlative to describe GOAT.( ) ...just looking at this book's astonishing tale of the tape you immediately realise that, as with its subject, this is a phenomenon like no other."
Boxing Monthly, London
United Kingdom
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"Ali's monument on paper goes hand-in-glove with money."
Confidential, Sydney
Australia
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"It seems only right that a book devoted to the best heavyweight boxer should come accompanied by the heaviest hype in the history of the world."
The Courier Mail, Sydney
Australia
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"A book hasn't caused quite so much excitement in Perth since the last instalment of Harry Potter."
Perth Confidential, Perth
Australia
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"Now $6,000 (Australian Dollars) is a lot of money. But so is $45 for a carton of deluxe beer, $250 to play golf on St.Andrews or $500,000 for a Maserati. Unless you think it isn't."
The West Australian Newpaper, Melbourne
Australia
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"Cologne-based TASCHEN is the envy of the publishing world in that his books increase in value with age and sales. Imagine being in the happy position, six years after the publication of the book, of being able to lift the price on remaining unsold copies by $2600. (...) Certainly GOAT is a massive step up from what previously were the two most ambitious Ali tomes- Muhammad Ali: The Glory Years by Felix Dennis and Don Atyeo, published by Ebury Press in association with Dennis in 2002, and Muhammad Ali; The Unseen Archives by William Strathmore published by Paragon and the London Daily Mail through Random House in 2001."
Canberra Times, Canberra
Australia
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"If any product will enrich the Ali folklore, bathed anew when the trembling icon lit the Olympic flame in Atlanta, this is it."
The Bulletin, Sydney
Australia
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"Summing up the life of such a sporting icon is by no means an easy feat, but if any literary work has come close to achieving this, it's TASCHEN's Greatest of All Time: A Tribute to Muhammad Ali (GOAT). Weighing an astounding 34 kg, the book can only be referred to as a work of art."
Khaleej Times, Dubai
United Arab Emirates
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