Fashion Now
Fashion, by definition, is about change and has relevance to more than the clothes we wear. Excerpt from the book by Terry Jones
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We just needed the co-operation of over 100 designers, whose work had appeared-and often been discovered -in the pages of i-D. We had our archive, generally considered the most relevant reference for all those involved with the creative side of fashion business. Next we needed to grow extra arms, bigger brains, wider eyes and change the clock to longer days. Fortunately, we have the most dedicated contributors on earth and they are the life-blood of i-D. Through them, the magazine's ethos remains the same as when we started, promoting talent and providing links in the creative and social exchange.
Fashion, by definition, is about change and has relevance to more than the clothes we wear. It has to do with illusion, contributing to our wellbeing, feeding our insecurities, boosting our confidence. But more important than any change in fashion over the last 20 years is the democratisation of style. Style is a reflection of personal choice and fashion today is a reflection of personal style. In 1980, i-D carried the byline 'A Manual of Style' and style magazines were born. Two decades later, the tag has been applied to so many consumer marketing scams that the definition of lifestyle can be anything you want it to be. But i-D means identity and personal identity is where we look for our inspiration.
Fashion is much more fun than trainspotting. I love watching people, simply observing human behaviour. It's my full-time vocation. Once I was asked why I made i-D and I replied that it forced me to keep my eyes open. I feel privileged to watch the designers' shows in New York, Paris, Milan and London. Like food for the brain, they are a big part of my diet but I also love the mess of cities, the contrast of countries and the diversity of the street. That constant new soundtrack, smell, taste or visual surprise make fashion one of the best universal languages now. Let the players play on!
Page [1] [2]
Page [1] [2]
We just needed the co-operation of over 100 designers, whose work had appeared-and often been discovered -in the pages of i-D. We had our archive, generally considered the most relevant reference for all those involved with the creative side of fashion business. Next we needed to grow extra arms, bigger brains, wider eyes and change the clock to longer days. Fortunately, we have the most dedicated contributors on earth and they are the life-blood of i-D. Through them, the magazine's ethos remains the same as when we started, promoting talent and providing links in the creative and social exchange.
Fashion, by definition, is about change and has relevance to more than the clothes we wear. It has to do with illusion, contributing to our wellbeing, feeding our insecurities, boosting our confidence. But more important than any change in fashion over the last 20 years is the democratisation of style. Style is a reflection of personal choice and fashion today is a reflection of personal style. In 1980, i-D carried the byline 'A Manual of Style' and style magazines were born. Two decades later, the tag has been applied to so many consumer marketing scams that the definition of lifestyle can be anything you want it to be. But i-D means identity and personal identity is where we look for our inspiration.
Fashion is much more fun than trainspotting. I love watching people, simply observing human behaviour. It's my full-time vocation. Once I was asked why I made i-D and I replied that it forced me to keep my eyes open. I feel privileged to watch the designers' shows in New York, Paris, Milan and London. Like food for the brain, they are a big part of my diet but I also love the mess of cities, the contrast of countries and the diversity of the street. That constant new soundtrack, smell, taste or visual surprise make fashion one of the best universal languages now. Let the players play on!
Page [1] [2]
Fashion Now! 1
Flexicover, 19.5 x 25 cm (7.7 x 9.8 in.), 640 pages
$ 39.99
$ 39.99
Fashion designers in the spotlight
Photo: David LaChapelle