Fashion Now
Fashion, by definition, is about change and has relevance to more than the clothes we wear. Excerpt from the book by Terry Jones
Page [1] [2]
Fashion has always helped define the human condition and designers are the weathermen, predicting or foreseeing what the public will need, providing a wardrobe to protect, expose or purely to entertain. This is what makes the business of fashion so fascinating. We are enthralled by the theatre of everyday life. Some act but most people just enjoy to watch, and fashion today has replaced the movie business in providing us with the fantasies and glamour that feed our dreams.
With fashion now, we can select our roles. And never before has there been such a choice. The market is filled up-one might argue that it has been flooded-but that doesn't stop the dream. Each year the number of students entering fashion schools around the world increases: 8,000-10,000 at the last count. So fashion today depends on ideas, individuality and authenticity; more than ever, designers look to their roots-where they began, who they are, why they do what they are doing-essentially, what are their signatures and where are their values.
To survive in fashion now, these are the ingredients that the customer, voyeur or performer is looking for. Marketing, advertising and general hype won't guarantee you a repeat season. The competition has never been greater and the running has never been more diverse. To make this book, we attempted to put together a cross-section of fashion designers who continue to express themselves and, whether they run a large business or have just produced their first collection, have an identity that defines their vision. Intentionally, this is a snapshot of fashion now.
The theatre of everyday life is what inspired i-D when it started, back in 1980. At that time, we looked to the street as inspiration -to show how popular culture influenced the way we chose to dress. i-D wanted to feature the source of ideas and originality, aiming to empower each individual to confidently express themselves. We wanted to give space for the exchange of ideas to germinate and multiply. After celebrating 20 years of i-D with the Smile i-D book, published by TASCHEN in Spring 2001, Angelika and Benedikt Taschen asked if we would be interested in collaborating on Fashion Now. Following their successful Art Now and Architecture Now books, we didn't need too much persuasion.
Page [1] [2]
Page [1] [2]
Fashion has always helped define the human condition and designers are the weathermen, predicting or foreseeing what the public will need, providing a wardrobe to protect, expose or purely to entertain. This is what makes the business of fashion so fascinating. We are enthralled by the theatre of everyday life. Some act but most people just enjoy to watch, and fashion today has replaced the movie business in providing us with the fantasies and glamour that feed our dreams.
With fashion now, we can select our roles. And never before has there been such a choice. The market is filled up-one might argue that it has been flooded-but that doesn't stop the dream. Each year the number of students entering fashion schools around the world increases: 8,000-10,000 at the last count. So fashion today depends on ideas, individuality and authenticity; more than ever, designers look to their roots-where they began, who they are, why they do what they are doing-essentially, what are their signatures and where are their values.
To survive in fashion now, these are the ingredients that the customer, voyeur or performer is looking for. Marketing, advertising and general hype won't guarantee you a repeat season. The competition has never been greater and the running has never been more diverse. To make this book, we attempted to put together a cross-section of fashion designers who continue to express themselves and, whether they run a large business or have just produced their first collection, have an identity that defines their vision. Intentionally, this is a snapshot of fashion now.
The theatre of everyday life is what inspired i-D when it started, back in 1980. At that time, we looked to the street as inspiration -to show how popular culture influenced the way we chose to dress. i-D wanted to feature the source of ideas and originality, aiming to empower each individual to confidently express themselves. We wanted to give space for the exchange of ideas to germinate and multiply. After celebrating 20 years of i-D with the Smile i-D book, published by TASCHEN in Spring 2001, Angelika and Benedikt Taschen asked if we would be interested in collaborating on Fashion Now. Following their successful Art Now and Architecture Now books, we didn't need too much persuasion.
Page [1] [2]
Fashion Now! 1
Flexicover, 19.5 x 25 cm (7.7 x 9.8 in.), 640 pages
$ 39.99
$ 39.99
Fashion designers in the spotlight
Kate Moss. Photo: Tesh