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20th Century Fashion: 100 Years of Apparel Ads - Reviews

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"Si quieres inspirarte y crear tus propios diseños hojea Fashion (TASCHEN) un recopilatorio de 100 años de anuncios de moda." Cosmopolitan, Madrid
Woman, Barcelona
Spain
"Anuncios prêt -a- porter. Irresistible. Así es 20th Century Fashion (TASCHEN) un delicioso libro ilustrado en el que cada página te invita a descubrir la estética - y por consiguiente el estilo de vida- de nuestros antepasados."
Elle, Madrid
Spain
"A new book has brought together some of those clothing adverts from the past century and it reflects the changes not only in fashion, but in art and design, the depiction of women and the slogans that have been used to lure us into making a purchase."
BBC Radio 4 Woman's Hour, London
United Kingdom
"...one of several pleasures to be had from TASCHEN's picture book 20th Century Fashion, which chronicles a century of style through fashion adverts and showcases the images that persuaded an eager public that what it needed, more than anything, was an oversized butterfly collar, a Sta-Flat girdle or a white, all-in-one jumpsuit. From gorgeous 20s luxury to the peppy colours and mind-altering swirls of the 60s, to the 80s raunch of Calvin Klein, these ads didn't just change the way we dress, but the way we saw the world."
Observer Review, London
United Kingdom
"Cette bible retrace l'évolution de la mode du point de la pub: une collection d'affiches époustouflantes allant du corset Royal Worcester, en 1900, jusqu'au slip Calvin Klein des années 1990. Au fil des 461 pages, une frise rappelle les dates-clés. 1947: les ventes de caleçons surpassent celles des slips. 1966: Twiggy lance son "Chelsea Look" et sa coupe de cheveux au bol, etc. Drôle, instructif et beau."
Fémina, Lausanne
Switzerland
"La Moda, el siglo XX y otras historias. (...) el reciente lanzamiento de 20th Century of Fashion, del sello alemán TASCHEN, escrito por Alison Nieder. Consiste en un rescate de publicidades de la colección de Jim Heimann, un antropólogo e historiador del diseño gráfico que compone el equipo editorial, articulado en diez capítulos fechados entre 1910 a 1999. Allí desfilan los artilugios de la Belle Epoque, los trucos de la moda para escapar a la realidad económica, una guerra mundial y un nuevo look -léase Dior-, los hippies vs. Halston -1970-, el punk, el pop y el traje que otorga poder -1980 a 1999- para concluir con cruces del hip hop con la alta costura. Con una fabulosa puesta visual, e introducciones que ilustran cambios en usos y costumbres de cada década, desfilan de atrás hacia adelante las campañas de Gap con Kim Bassinger en camisa blanca, Kate Moss en su abordaje de una nueva silueta sin curvas para Calvin Klein, las ironías de Moschino y de Diesel, el fetichismo por las botas, las carteras y las gafas de Gucci. Le preceden los trajecitos Chanel en la silueta de Inés de la Fressange, o las mujeres con faldas rectas de estilo Pendleton, la campaña de Jesus Jeans, que fue prohibida por el catolicismo por considerarla porno, los vestidos fifties con materiales Avondale. Alison Nieder es editora de Apparel News, una revista de la industria de la moda hecha en California."
Página12, Buenos Aires
Argentina
"De damas perfectamente enguantadas a mujeres de armas tomar. Basta con hojear 20th Century Fashion (TASCHEN) para ver cómo ha cambiado nuestro concepto de la moda y la estética a lo largo del siglo XX."
Mujer Hoy, Madrid
Spain
"Fashion historians will enjoy having a 100 years of fashion ads in one book to use as a handy reference. I highly recommend 20th Century Fashion to anyone interested in the history of fashion from the past century. 4.5 stars"
popsyndicate.com, Malmo
Sweden
"Arranged by decade with an informative timeline highlighting major trends, historical events, popular magazines and cultural references, this book is an ultimate reference point for any discerning fan of fashion."
F-TAPE.com, London
United Kingdom
"Looking back at one's own fashion history can be an excruciating experience, especially if you lived through the 1970s and '80s. Fortunately this comprehensive guide to the evolution of 20th-century style has the benefit of a few more decades of perspective, as well as being viewed through the rose-tinted glasses of the advertising world. It documents the unrelenting pace of fashion as it evolved decade by decade, making it essential coffee-table reading for fashionistas and fashion novices alike."
Notebook, Sydney
Australia
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Facts
20th Century Fashion: 100 Years of Apparel Ads
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20th Century Fashion: 100 Years of Apparel Ads

Heimann, Jim (Editor)
Nieder, Alison A.
Hardcover, 23.8 x 30.2 cm (9.4 x 11.9 in.), 464 pages
$ 39.99
ISBN: 978-3-8365-1461-3
Multilingual Edition: English, French, German
Availability: In Stock
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Fashion of the 20th Century: 100 Years of Apparel Ads
944 Magazine, United States, August 15, 2009
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