Fit to a T

The power of the classic tee

With the addition of just a few letters or an image the simple T-shirt can become a personal billboard. What started as the standard issue undershirt of the U.S. military, by the mid-1970s had evolved into a means of self-expression and individualism. Musical taste, political slant, favorite TV show or movie, vacation destination and brand preference — it’s all on a tee.

From DIY to the mass market, the printed T-shirt has been embraced by fashion designers and artists, street culture and brand-building corporations. Yet its basic form and function are unchanged. This quintessentially American item — best teamed with a pair of blue jeans — remains the simplest and most direct way of broadcasting our ideals and allegiances, sense of humor and cultural passions.

Selected from the collection of Patrick and Marc Guetta, owners of World of Vintage T-Shirts on Melrose Avenue in Los Angeles, this book assembles over 650 stone-cold classics of the genre. Drawn primarily from the golden era of the 1970s and 1980s, these vintage T-shirts are not merely nostalgic artifacts; they represent an historical record of political, popular and corporate thought in America. Vintage T-Shirts documents the most striking variations on this infinitely versatile garment.With an introduction on the history of the T-shirt in American popular culture by Alison A. Nieder, Vintage T-Shirts is an essential work of reference for anyone interested in pop culture, fashion, or graphic design.
The authors:
Patrick & Marc Guetta's World of Vintage T-Shirts store on Melrose Avenue has been Hollywood's top source of vintage Ts for over a decade, catering to celebrities, tourists and Los Angeles' fashion obsessed. Patrick Guetta, worked with major movie studios in creating licensed apparel company Too Cute!, is now working on launching his own characters called Junglenuts.

Alison A. Nieder has worked in fashion since 1985, in retail, apparel production, and as a fashion business journalist. She is executive editor of California Apparel News, a fashion trade publication covering the West Coast apparel and textile industries.
Vintage T-Shirts

Vintage T-Shirts

,
Softcover with flaps, 9.4 x 9.4 in., 392 pages
$ 39.99

Online currently not available
  • Reviews
"What better way to celebrate the start of summer than to invest in some vintage tees? Take a look at the cream of the crop with Vintage T-Shirts, a new coffee table book from gay-fave publishing house TASCHEN. Browse through more than 650 classic American tees from the 70's and 80's."
— Frontiers Magazine, Los Angeles, United States
  • See also
The Circus. 1870s–1950s (TASCHEN 25 Edition)
The Circus. 1870s–1950s
Hardcover in slipcase, 9.9 x 15.0 in., 544 pages
$ 69.99

The history and legacy of the circus
Magic. 1400s–1950s (TASCHEN 25 Edition)
Magic. 1400s–1950s
Hardcover in slipcase, 9.9 x 15.0 in., 544 pages
New edition, only $ 69.99
Original edition $ 200

Illusion, enchantment, and wonder: the world’s greatest magicians from the Middle Ages through the 1950s