Brand Identity Now!
The Business of Identity
An essential reference work for brand builders
With in-depth case studies of leading projects from around the world, Brand Identity Now! is destined to be a major work of reference for designers, marketing professionals and anyone working in communications. The book examines logos, imagery, and strategic applications involved in each branded project. Featuring over 150 outstanding brand identities from more than 20 countries, including the Obama '08 Election Campaign, The Museum of Art and Design, the Digital Water Pavilion at Expoagua Zaragoza 2008 and New York's bid for the Olympic Games 2012.
Top design offices featured include:
Attik, Pentagram, 3deluxe, Landor Associates, MetaDesign, Sol Sender (designer of the Obama logo), RDYA Argentina, studio FM milano, Story Worldwide, SVi Design, Tatil Design, and Apfel Zet.
About the editor:
Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Animation Now!, Advertising Now! the Web Design series, and 1000 Favorite Websites.
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Coming soon Brand Identity Now!
Wiedemann, Julius (Editor)
Miscellaneous / Miscellaneous hardbound with elastic band, 16.8 x 22.6 cm (6.6 x 8.9 in.), 384 pages $ 39.99 |
- See also (11 items)
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Advertising Now! TV Commercials From Apple to Volkswagen via public awareness, the very best of today's TV commercials, with accompanying DVD |
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Logo Design Vol. 1 What’s your sign? The world’s best logo designs |
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Logo Design Vol. 2 This follow-up to our successful first volume brings an insider's perspective to the art of designing successful logos |