20th Century Classic Cars: 100 Years of Automotive Ads - Reviews
"Les éditions TASCHEN sont réputées pour la qualité et l'originalité de leurs beaux livres. C'est encore le cas avec 20th Century Classic Cars, ouvrage qui retrace l'histoire de l'automobile depuis qu'Henry Ford en a inventé l'assemblage à la chaîne en 1908, (aux Etats-Unis) avec son célèbre modèle T. C'est à partir de la collection de publicités automobiles de Jim Heimann, et également à son initiative, que ce projet extraordinaire fut réalisé. Près de 400 photos s'y succèdent (des plus anciennes aux plus proches de nous), nous permettant de découvrir sinon de redécouvrir les évolutions techniques, celles des designs ou encore des révolutions technologiques dans le domaine de l'automobile. Bref, 20th Century Classic Cars nous plonge dans ce voyage fascinant à travers l'histoire de l'automobile mais aussi dans l'évolution de notre mode de vie, comme si nous y étions. La superbe mise en page est fleurie de textes soignés comme une préface signée Phil Patton, célèbre chroniqueur du design automobile au New York Times."Playboy, MarseilleFrance |
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"A gorgeous new book on the golden age of car advertising provides a fascinating take on the 20th century. It traces the effect of technological innovations, historical events, and popular culture on car design, which confirms America's vehicular prestige in vivid detail. We're now quite used to and appreciative of cars being celebrated in films, novels, even songs, but recent economic events have honed sensitivity to our buying habits, making this a timely, even admonitory publication."The Daily Telegraph Saturday Review, LondonUnited Kingdom |
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"Ne vous fiez pas au titre anglais, les textes sont également en français...Quand bien même, avouons que les photos parlent d'elles-mêmes!... Journaliste spécialisé pour le New York Times (excusez du peu !), Phil Patton a compilé plus de 400 affiches publicitaires, classées par décennie...Prenez le volant pour traverser le vingtième siècle!"Passion 43ème, PessacFrance |
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"Don't let the "classic cars" part of the name fool you: This 480-page color hard-cover coffee-table book is also full of some of the coolest, most iconic truck and SUV ads from the last century. The advertising covered in this book ranges from a 1902 Model A ad to a BMW Z3 ad from 1999."TruckTrend.com, Los AngelesUnited States |
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"Patton and editor Jim Heimann have gone even deeper into the notion of visual branding drawing from painstaking research in the new book Cars of the 20th Century: 100 Years of Automotive Ads. (TASCHEN)"GoTryke.com, New YorkUnited States |
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"TASCHEN's new book, 100 Years of Automotive Ads, may well be the most comprehensive such compilation ever published. Its lavish color spreads, choronlogical displays of rare and beautiful print ads and informative timeline lift this volume to a level beyond others that have been published on the subject...The usual TASCHEN attention to quality reproduction is on display here, as well as their imaginative approach as exemplified by the timeline that puts these brilliant ads in context."Examiner.com, DenverUnited States |
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"Century Classic Cars: 100 Years of Automotive Ads. Chosen from the collection of TASCHEN editor Jim Heimann and with commentary from design journalist Phil Patton, this is easily the largest and most extensive examination of the subject in a single volume. The rise of the American automobile coincided with the golden age of American illustration, and it's almost disappointing when the first photographic ad appears (for Chevrolet in 1937). I hope that the bevy of names now largely unknown found in these pages (Marmon, Pierce-Arrow, Packard, et al.) will inspire younger readers to investigate some of the most inspired designs ever to emerge from a workshop."TheMagazineAntiques.com, New YorkUnited States |
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"If "classic beauty in a smart new size" escaped your memory, we recommend this all-encompassing tome of ads from automakers around the world 20th Century Classic Cars. The nearly 500-page book isn't just another coffee-table paperweight. As consumer products, automobiles and magazine grew up together, and the magazine advertising collected here proved uniquely suited to delivering the auto marketers' message, be it "Subaru is not a Japanese Beetle" or "Move up to Chrysler!"Automobile Magazine, Ann ArborUnited States |
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"20th Century Classic Cars offers a lush visual history of the automobile, decade-by-decade, via 400-plus print advertisements from the Jim Heimann Collection."DesignTaxi.com, New YorkUnited States |
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"Just in time for Father's Day and light summer reading, a new book for car fans covers the endlessly fascinating topics of car advertising. 20th Century Classic Cars is a visual history of the automobile through print ads"Edmunds.com, New YorkUnited States |
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