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Mid-Century Ads (Klotz)
The Package Design Book 3
Yang Liu. Man meets Woman

Mid-Century Ads

The Package Design
Book 3

Yang Liu.
Man meets Woman

Hardcover, 5.5 x 7.7 in., 720 pages
$ 19.99
Hardcover with ribbon bookmark, 9.4 x 10.1 in., 416 pages
$ 59.99
Hardcover, clothbound, 5.1 x 5.1 in., 128 pages
$ 15
Sit back with this anthology of ads and zoom back in time to the height of American postwar consumerism, when real life Don Drapers labored day and night to sell everything from girdles to guns.

“If you're a graphic design nerd, a marketing guru looking for a coffee table book or just a lover of pop Americana, trust us, you want this for your collection.”
Huffingtonpost.com, New York
Featuring a selection of over 400 works from 30 countries, this book brings together all the winners from the 2013 and 2014 Pentawards, the annual celebration of packaging design.

“This significant resource is not just aimed at design and marketing professionals but anyone with an interest in the creative process of packaging.”
New Design, London
It’s time for a reality check with the opposite sex. With a deceptively simple graphic style, leading designer Yang Liu distils the experiences, challenges and many perspectives facing men and women, from age-old clichés to current debates, from boardroom politics to bedroom antics.