Wheels of History

From Model T to DB5 and VW Beetle to Hummer

Henry Ford jump-started the age of the automobile with the first assembly-line car in 1908: the Model T. Over the next century the automobile evolved from chugging workhorse to tailfin-era showboat to sleek status symbol, complete with sleek hood ornament. Initially a novelty item, the car grew into a necessity of the modern age, and a vector of freedom on the open road.

20th Century Classic Cars offers a lush visual history of the automobile, decade-by-decade, via 400-plus print advertisements from the Jim Heimann Collection. Using imagery culled from a century of auto advertising, this book traces the evolution of the auto from horseless carriage to rocket on wheels–and beyond. With an introduction and chapter text by New York Times automotive writer Phil Patton, as well as an illustrated timeline, this volume highlights the technological innovations, major manufacturers and dealers, historical events, and influence of popular culture on car design. Here are car trends as reflection of the zeitgeist, from the thrifty VW Beetle to the lumbering, gas-guzzling Hummer. Time-travel through the Automobile Age, with a collection that puts you in the driver’s seat.
The author:
Phil Patton writes about car design for The New York Times and is a contributing editor to I.D. magazine. He was a consultant for Curves of Steel: Streamlined Automobile Design at the Phoenix Art Museum and Different Roads: Automobiles for the Next Century at the Museum of Modern Art in New York.

The editor:
Cultural anthropologist and graphic design historian Jim Heimann is Executive Editor for TASCHEN America, and author of numerous books on architecture, pop culture, and the history of the West Coast, Los Angeles, and Hollywood. His unrivaled private collection of ephemera has been featured in museum exhibitions around the world and in dozens of books.
20th Century Classic Cars. 100 Years of Automotive Ads (Jumbo, TASCHEN 25 Edition)

20th Century Classic Cars. 100 Years of Automotive Ads

, Jim Heimann
Hardcover, 9.4 x 11.9 in., 480 pages
$ 39.99

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  • Reviews
"There is something in this book for everyone of every age... Time-travel through the Automobile Age, with a collection that puts you in the driver's seat."
— Whomyouknow.com, New York City, United States
  • See also
20th Century Fashion. 100 Years of Apparel Ads (Jumbo, TASCHEN 25 Edition)
20th Century Fashion. 100 Years of Apparel Ads
Hardcover, 9.4 x 11.9 in., 464 pages
$ 39.99

The way we wore: the story of modern fashion—from couture to mass market
20th Century Classic Cars. 100 Years of Automotive Ads (Klotz, TASCHEN 25 Edition)
New! 20th Century Classic Cars. 100 Years of Automotive Ads
Hardcover, 5.9 x 7.7 in., 592 pages
$ 19.99

From the Model T and DB5 to the VW Beetle and the Hummer

“A brisk spin down a Madison Avenue memory lane, automotive division… A worthwhile addition to the library of anyone interested in autos, ads, or auto ads.”
The New York Times, New York