SED Design
TASCHEN 25 - Special edition!
East German Design - 1949–1989
This eccentric collection of goods features East German consumer products daringly acquired before the wall was broken down. From foodstuffs to household appliances, East German packaging and product design—sober yet slightly kitsch—reveals a little-known side of German popular history.
Cover image by Hans Martin Sewcz
About the photographer:
Ernst Hedler was born in 1952 and studied photographic sciences in Cologne. He did audio-visual work and ad photography for agencies before setting up his own advertising studio in 1985 in Selb.
About the author:
Ralf E. Ulrich teaches demographic studies at the Humboldt University in Berlin and is managing director of a multimedia company. He is a highly enthusiastic hobby photographer and his photographs have been exhibited on numerous occasions.
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SED Design
Ulrich, Dr. Ralf Hardcover, 22.5 x 30 cm (8.9 x 11.8 in.), 160 pages
$ 14.99
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"Issu d’une exposition réalisée en 1989 sur les produits du quotidien, ce petit livre apporte une bonne vue d’ensemble sur l’histoire du design est-allemand (très influencé à ses débuts par le Bauhaus). Bouteilles, boîtes de conserve, papeterie, cosmétiques, produits d’hygiène ou jouets, le fonctionnalisme se teinte d’un charme désuet, devenu très tendance."
Concepts et Tendances, Paris, France
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- See also (8 items)

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"A standard reference volume, to be seen behind the counter of any respectable dealer of vintage 20th century design." -World of Interiors, London
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"The book succeeds both as serious reference tool and endlessly enjoyable browsing material." - The Register-Guard, USA
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