The Internet Case Study Book
Strategies For Success
How to make your business work online
Featuring 60 success stories, from clients' briefings to final projects, this book, which follows on from the best selling Guidelines for Online Success title, provides detailed studies divided into five chapters: e-Commerce, Corporate Sites, Campaigns, Social Media, and Promotional Sites. These subjects form the core of what the web can offer to every person or institution, and knowing how these projects were developed can help differentiate your business or online presence from that of your competitors.
Strategies examined range from those of giant corporations to small businesses, but all have a common goal: a successful, efficient and cost-effective investment on the web. Each project is laid out in terms of Brief, Challenge, Strategy and Results. From Coca-Cola to Prince of Persia, from Diesel to Domino's Pizza, this book shows how successful businesses of any size can devise an effective online presence, and features the work of strategic innovators such as Ajaz Ahmed, Alex Bogusky, and Jeff Goodby.
About the editors:
Rob Ford founded Favourite Website Awards (FWA) in 2000, a recognition program for cutting-edge web design. His work has featured in the Chicago Tribune, Guardian and various web related magazines. He has judged many industry award shows, contributes regularly to web design sites and magazines, and writes a regular column in Adobe's Edge Newsletter.
Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Illustration Now!, Advertising Now, Logo Design, and Brand Identity Now!
 Leaf through!
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The Internet Case Study Book
Wiedemann, Julius / Ford, Rob (Editor)
Miscellaneous / Miscellaneous Hardbound with elastic band, 16.8 x 22.6 cm (6.6 x 8.9 in.), 384 pages $ 39.99 |
- Reviews (4 items)
"The Internet Case Study Book is a top pick for business and computer collections alike. It compiles stories and statistics behind some of the most successful sites on the web, from social media to e-commerce and promotional sites. Chapters offer insights into the special challenges each company faced when creating its superior site, and provide specifics perfect for internet users and e-commerce companies seeking a better understanding of how the top-rated sites were created."
Midwest Book Review, United States
Midwest Book Review, United States
- Clippings (6 items)
The Internet Case Study Book by Rob Ford, the FWA
designcollector.net, United States, April 16, 2010
designcollector.net, United States, April 16, 2010
- See also (9 items)
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Guidelines for Online Success The dos and don’ts of web entrepreneurship |
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SALE! Ads in cyberspace: the best campaigns on the web today |
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SALE! The world’s coolest online shopping sites |