The Business of Identity

An essential reference work for brand builders

With in-depth case studies of leading projects from around the world, Brand Identity Now! is destined to be a major work of reference for designers, marketing professionals and anyone working in communications. The book examines logos, imagery, and strategic applications involved in each branded project. Featuring over 150 outstanding brand identities from more than 20 countries, including the Obama ’08 Election CampaignThe Museum of Art and Design, the Digital Water Pavilion at Expoagua Zaragoza 2008 and New York’s bid for the Olympic Games 2012.

Top design offices featured include:
Attik, Pentagram, 3deluxe, Landor Associates, MetaDesign, Sol Sender (designer of the Obama logo), RDYA Argentina, studio FM milano, Story Worldwide, SVi Design, Tatil Design, Pozo Marcic Ensamble, and Apfel Zet.
The editor:
Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Illustration Now!, Advertising Now, Logo Design, and Brand Identity Now!
Brand Identity Now!

Brand Identity Now!

Julius Wiedemann
Hardbound with elastic band, 6.6 x 8.9 in., 384 pages
$ 39.99

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  • Reviews
"Julius Wiedemann has picked a perfect collection of international and modern branding for this book. ... Ergonomically speaking, it feels like a nice reference book that you can take anywhere. The addition of the elastic bookmark enables you to keep your favourite."
— Artbox Magazine, Bournemouth, United Kingdom
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