Know your type

A visual history of fonts and graphic styles, Volume 2: 1901-1938

This book offers a connoisseur’s overview of typeface design, exploring the most elegant fonts from the history of publishing. Taken from a distinguished Dutch collection, this exuberant two-volume edition traces the evolution of the printed letter via exquisitely designed catalogs, showing type specimens in roman, italic, bold, semi-bold, narrow, and broad fonts. Borders, ornaments, initial letters and decorations are also included, along with lithographic examples, letters by signwriters, inscription carvers, and calligraphers.

Featuring works by type designers including: William Caslon, Fritz Helmuth Ehmcke, Peter Behrens, Rudolf Koch, Eric Gill, Jan van Krimpen, Paul Renner, Jan Tschichold, A. M. Cassandre, Aldo Novarese, and Adrian Frutiger.

In order to accommodate a vast amount of material, we have divided this text into two volumes. This, the second volume, covers the period from 1900 to the mid-20th century, and contains a historical outline by Alston W. Purvis.

Includes exclusive access with TASCHEN keycard to online image library: over 1400 high-resolution scans of type specimens downloadable for unrestricted use:

va type specimen vol2 keycard
The editors and authors:
Cees W. de Jong is a designer and publisher based in Naarden, the Netherlands. He has published numerous books on design, architecture, art and graphic design, and is now working as a design/publishing consultant and author.

Alston W. Purvis is professor of the visual arts division of the School of Arts at Boston University, USA. He is also the author on many books on graphic design.

Jan Tholenaar was a collector of the printed letter in all its various incarnations; especially in the form of design catalogs and specimen books. He lived in Amsterdam, where he passed away in 2009.
Type. A Visual History of Typefaces & Graphic Styles. 1901–1938
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Exclusive content:
Unlimited access
to online image library: over 1400 high-resolution scans of type specimens downloadable.
Download sample!

Type. A Visual History of Typefaces & Graphic Styles. 1901–1938

Cees W. de Jong, Alston W. Purvis, Jan Tholenaar
Hardcover with image database, 9.8 x 12.5 in., 360 pages
$ 59.99

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  • Reviews
"Can TASCHEN do no wrong? As a card-carrying typeface hobbyist, I get off on this stuff, but lordy lord don't put this book in my lap I might just leap right in and never come back. Are you ready eyeballs? Start dancing."
— ArtsJournal.com, Boston, United States
  • See also
FUSE 1–20
FUSE 1–20
Flexicover with posters in box, online font library, 6.7 x 8.6 in., 416 pages
$ 59.99

A complete retrospective of the influential, experimental typeface publication FUSE
Type. A Visual History of Typefaces & Graphic Styles (TASCHEN 25 Edition)
Type. A Visual History of Typefaces & Graphic Styles
Softcover, 2 vols. with keycard in slipcase, 9.4 x 12.0 in., 720 pages
New edition, only $ 59.99
Original edition $ 119.98

A visual history of fonts and graphic styles: 1628–1938