Logos a go-go!

The world's best graphic symbols, trademarks, and logotypes

In this follow-up to our immensely successful first volume, you’ll find over 2,000 logos as well as detailed case studies on brand identities such as MTV and Wrangler. Top design and branding teams and offices featured include MetaDesign, Saffron Brand Consultants, Research Studios, Stefan Sagmeister, and Studio Dumbar. With a foreword by MetaDesign’s chief design officer Uli Mayer-Johanssen and an introduction by branding guru Wally Olins, this collection brings an insider’s prospective to the art of designing successful logos in any field of commerce.
The editor:
Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Illustration Now!, Advertising Now, Logo Design, and Brand Identity Now!
Logo Design 2

Logo Design 2

Julius Wiedemann
Hardbound with elastic band, 6.6 x 8.9 in., 384 pages
$ 39.99
Multilingual Edition: English, French, German
Availability: In Stock
  • Reviews
"This stunning showcase title from renowned design writer Wiedemann is packed with shining examples of branding graphics ... the author is clever enough to glean key design details from the input of names including Meta Design, Saffron Consultants, Research Studios and Stefan Sagmeister."
— Computer Arts, Bath, United Kingdom
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