No items in cart!

Country: France Germany Spain United Kingdom United States --- Albania Algeria Andorra Argentina Armenia Australia Austria Azerbaijan Bahrain Bangladesh Belarus Belgium Bermuda Bolivia Bosnia and Herzegovina Botswana Brazil Bulgaria Canada Chile China Colombia Costa Rica Croatia Cuba Cyprus Czech Republic Denmark Dominican Republic Ecuador Egypt El Salvador Estonia Finland France Georgia Germany Ghana Gibraltar Greece Greenland Guatemala Honduras Hong Kong Hungary Iceland India Indonesia Iran Ireland Israel Italy Ivory Coast Jamaica Japan Jordan Kazakstan Kenya Korea - Republic of Kuwait Kyrgyzstan Latvia Lebanon Liechtenstein Lithuania Luxembourg Macedonia Madagascar Malaysia Malta Mauritius Mexico Moldova - Republic of Monaco Montenegro Morocco Namibia Netherlands New Zealand Nicaragua Nigeria Norway Pakistan Panama Paraguay Peru Philippines Poland Portugal Puerto Rico Romania Russian Federation San Marino Saudi Arabia Serbia Singapore Slovakia Slovenia South Africa Spain Sri Lanka Swaziland Sweden Switzerland Taiwan Tanzania Thailand Tunisia Turkey Turkmenistan Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vatican Venezuela Viet Nam

Campaigns, Brands and Strategies

Birth and evolution of the advertising industry

The history of western advertising dates back at least the 1630s, when Frenchman Théophraste Renaudot placed the first advertising notes in La Gazette de France. In 1786,  William Tayler offered his services as "Agent to the Country’s Printers, Booksellers, etc," but the term "advertising agency" originated in 1842, when Volney B. Palmer opened for business in Philadelphia. Widely accepted as the birth of modern advertising, this marks the beginning of a creative industry that has radically transformed our culture and language.

Divided into sections by decades, this book explores the legendary campaigns and brands of advertising’s modern history, with specific anecdotes and comments on the importance of every campaign. You will find the picture of the camel that originated the Camel pack, the first Coca Cola ad, and even how artworks by masters such as Picasso and Magritte have been used in advertising.

About the author:
Stéphane Pincas and Marc Loiseau are advertising veterans from Paris, having worked over three decades in top creative departments and on social research respectively. During their long period in the industry, mostly at the fourth largest communication group Publicis, they have helped to build some legendary French brands nationally and internationally. Their in-depth knowledge of the field and their personal adventures are reflected in this publication.