All wrapped up

An international guide to contemporary packaging design

Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, the packaging can make or break a sale. Every year, the Pentawards celebrate the art of the package by presenting awards to designs from around the world. Designers compete in five main categories—beverages, food, body, luxury, and other markets—and no fewer than 44 sub-categories.

Featuring a selection of over 400 works from 39 countries, this book brings together all the Pentawards winners from 2009 and 2010 plus the main winners from 2008, providing a vivid demonstration of creativity in every form of packaging. Readers will also discover what drives design industry leaders and agencies behind these creations which are so much part of our everyday lives. This well of inspiration is not just aimed at design and marketing professionals but anyone with an interest in the creative process of packaging.
The editors:
Pentawards is the first and only worldwide competition dedicated to packaging design in all its forms, open to anyone associated with its creation and/or marketing. Aside from prize-giving, Pentawards' mission is the worldwide promotion of packaging design among companies, media, economic and political authorities, and the general public. Further information: http://www.Pentawards.org

Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Illustration Now!, Advertising Now, Logo Design, and Brand Identity Now!
The Package Design Book

The Package Design Book

Pentawards, Julius Wiedemann
Hardcover, 9.4 x 10.1 in., 432 pages
$ 59.99

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  • Reviews
"Das hochwertige Buch stellt nicht nur die Pentawards-Preisträger der letzten drei Jahre vor. Die Auswahl von über 400 Arbeiten aus 39 Nationen präsentiert schlichtweg das weltweit beste zeitgenössische Verpackungsdesign. Die Beispiele zeugen von der Kreativität und Kunstfertigkeit von Verpackungen, die immer mehr Bestandteil unseres Alltags werden. Ein Kompendium für Profis - und Interessierte und eine Inspirationsquelle."
— Packaging Journal, Köln, Germany
  • See also
The Package Design Book 2
The Package Design Book 2
Hardcover, 9.4 x 10.1 in., 432 pages
$ 59.99

All wrapped up: an international roundup of contemporary packaging design