Logo Design

What’s your sign? The world’s best logo designs

Everybody knows that brand identity is key. A good logo can glamorize just about anything, so it comes as no surprise that logo design is a crucial step in the development of a product or service.

This exhaustive guide brings together diverse logos from over 30 countries, organized into chapters by theme, such as media, retailers, events, regions, service and agencies. A full index provided at the end of the book lists each logo’s company, designer, and designer’s website. Also included is a case study section, concentrating on logo application and development.

No graphic designer can do without this book, and anyone who’s interested in design will appreciate this diverse compendium of visual ideas. As scientist Linus Pauling once said, “In order to come up with one good idea, you must have lots of ideas.”

About the editor:
Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His TASCHEN digital and media titles include Animation Now!, Advertising Now! and 1000 Favorite Websites.

Facts

Logo Design

Wiedemann, Julius (ED)
Softcover + elastic ribbon, 16.8 x 22.6 cm (6.6 x 8.9 in.), 384 pages
$ 39.99

Reviews (24 items)

"Tauchen Sie ein in 235 Seiten anschaulich illustrierter, zeitgenössischer Kunst. Keine Sorge, hier wird sich nicht in endlosen Details verzettelt, jedes Kapitel ist klar umrissen und erörtert den Zusammenhang zwischen Logos und 3D-Kunst. Die Top-Branchen lassen sich bei der Titelkreation über die Schulter schauen - egal ob im kreativen Bereich, der Mode- und Bekleidungsindustrie oder im weiten Feld der Medien."
Advanced Photoshop, Bad Honnef, Germany

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Clippings (15 items)

Logo Design / Prall gefüllt, ein absolutes Lese-Highlight
Advanced Photoshop, Germany, October 01, 2008

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