The proof is in the package

From food to electronics and more, the best of today's packaging

An encyclopedic resource on contemporary design for packaging worldwide, from Coca-Cola to the Apple iPhone to De Beers diamonds.

No other book on the market explores global contemporary packaging to the extent and detail that Package Design Now! does. Practically everything you buy comes in some sort of package—some are just functional, while others strive to be as innovative, elegant, and eye-catching as possible. This book features eye-catching package icons from Apple iPhone to De Beers diamonds, that reveal the hard work dedicated to deliver these products with intense appeal, including in-depth case studies about package design developments, giving readers a peek at the way packaging is made and designed.

This encyclopedic resource, divided into chapters by type (beverages, electronics, food, health & beauty, homecare & hygiene, luxury, pharmaceutical, and store & retail) explores the work of top design and branding offices from all around the world. Also included are chapters on material and processes. This unique tome is indispensable for design and marketing professionals, as well as anyone who wants to know more about what makes a great package.
The editors:
Gisela Kozak was born in Buenos Aires, Argentina, where she graduated as a product designer. After a decade of working experience, she went on to complete her PhD studies in Japan on package design, moving subsequently to London, where she is a consultant. Kozak is also a frequent writer on the subject and a lecturer on design.

Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Illustration Now!, Advertising Now, Logo Design, and Brand Identity Now!
Package Design Now! (Midi-Format)

Package Design Now!

Gisela Kozak, Julius Wiedemann
Flexicover with flaps, 7.7 x 9.8 in., 416 pages
$ 39.99

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  • Reviews
"Der umfangreiche und hervorragend fotografierte Bildband zeigt nicht nur herausragende Beispiele des Verpackungsdesign, er lässt den Leser auch nachvollziehen, wie es zu bestimmten Verpackungslösungen gekommen ist - wie technische Machbarkeit, Ästhetik und Marketing eine möglichst gelungene Symbiose eingehen. Nach Produktgruppen wie Lebensmittel, Elektroartikel, Luxusgüter oder Arzneimittel geordnet, bekommt man einen guten Überblick über das extrem breite Spektrum dieses Designbereichs, der innovative Verarbeitungstechniken mit hoher Gestaltungskompetenz verbindet. Damit das Buch auch für Nicht-Fachleute lesbar wird, ist ein Anhang angefügt, der die wichtigsten Fachbegriffe ausführlich erklärt."
— Ekz-Informationsdienst, Reutlingen, Germany
  • See also
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D&AD 50
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