Advertising Now! Online

Ads in cyberspace: the best campaigns on the web today

This second installment in TASCHEN`s advertising series joins Advertising Now! Print and the forthcoming Advertising Now! Films to provide a complete study of commercial communication in the world today. Divided into chapters by subject (from food and beverage to electronics, clothing, and more), this tome examines the most effective and important online ad campaigns by exploring the work of the globe`s top award-winning agencies, including DM9, Tribal DDB, OgilvyOne, LOWE Tesch, and 2020 London. With each chapter containing an article from one of the agencies, you`ll learn not only what the biggest campaigns are, but also what it takes to create them. From Nike to Coca Cola, FIFA, and the WWF, these are the ads that are defining the face of online advertising.

The book will come with a DVD featuring the navigation of most of campaigns as well as interviews with creative directors and films produced for the internet.

About the editor:
Julius Wiedemann was born and raised in Brazil. After studying graphic design and marketing, he moved to Japan, where he worked in Tokyo as art editor for digital and design magazines. Since joining TASCHEN, he has been building up the digital and media collection with titles such as Animation Now!, the Advertising Now series, the Web Design series, and TASCHEN's 1000 Favorite Websites.

Facts

Advertising Now! Online

Wiedemann, Julius (ED)
Flexicover + DVD 7.7 x 9.8 in., 448 pages, $ 39.99

Reviews (17 items)

"Un'analisi completa e approfondita sulla comunicazione commerciale presente oggi nel web. Il libro esamina le campagne più interessanti ed efficaci raccolte in sei capitoli divisi per genere: cibo, vestiario, elettronica etc. , con un occhio dir di riguardo alle pluripremiate agenzie di comunicazione quali DM9, Tribal DDB, Ogilvyone, LOWE tesch e 2020 London. In allegato un dvd con interviste, filmati e la presentazione delle migliori rassegne."
Internet Magazine, Milano, Italy

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Clippings (9 items)

Advertising Now. Online
Pixelcreation.fr, France, February 20, 2007

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See also (12 items)

	Advertising Now! Print The art of selling: today’s most effective and original ads
	A History of Advertising The legendary campaigns and brands of advertising's modern history
	Guidelines for Online Success The dos and don'ts of web entrepreneurship
See all (12 items)