Design

Excerpt

Brand identity

By Stéphane Pincas and Marc Loiseau. Excerpt from the introduction of the book 'A History of Advertising'

Softcover, 16.8 x 22.6 cm (6.6 x 8.9 in.), 336 pages
$ 39.99

The dos and don’ts of web entrepreneurship

Flexicover, 19.6 x 24.9 cm (7.7 x 9.8 in.), 416 pages
$ 39.99

An encyclopedic resource on contemporary design for packaging worldwide, from Coca-Cola to the Apple iPhone to De Beers diamonds.

Hardcover, 24 x 28 cm (9.4 x 11 in.), 336 pages
$ 39.99

The legendary campaigns and brands of advertising's modern history

Hardcover, 22.5 x 30 cm (8.9 x 11.8 in.), 176 pages
$ 14.99

TASCHEN's 25th anniversary - Special edition!
A richly illustrated survey of a remarkable decade

Softcover + elastic ribbon, 16.8 x 22.6 cm (6.6 x 8.9 in.), 384 pages
$ 39.99

What’s your sign? The world’s best logo designs

Flexicover, 14 x 19.5 cm (5.5 x 7.7 in.), 192 pages
$ 9.99
Icons

100 prime examples from the world’s best digital agencies demonstrating the key role interactivity plays on the web today

Editors in charge

	Jenny Royeck studied art history, Romance languages and literature, and archaeology in Bonn and Pisa, gaining her Master’s thesis on Italian Futurism in 1998. After working in contemporary art dealing, she joined TASCHEN Cologne in 1999 and has collaborated on such projects as GOAT and Valentino.
	Julius Wiedemann was born and raised in Brazil. After studying graphic design and marketing, he moved to Japan, where he worked in Tokyo as art editor for digital and design magazines. Since joining TASCHEN, he has been building up the digital and media collection with titles such as Animation Now!, the Advertising Now series, the Web Design series, and TASCHEN's 1000 Favorite Websites.

From the Reading Room

	Style suggestion ...for a modern American storefront. Excerpt from the book 'Shop America. Midcentury Storefront Design 1938 – 1950'. By Steven Heller.
	Ethical aesthetics By Charlotte & Peter Fiell. Excerpt from the book Contemporary Graphic Design
	DOMUS 1928-1999 A Privileged Insight into Architecture and Design