Content - Reviews

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"Content is an eccentric meditation on what architecture can and can't be to those inside and outside its walls. Giddily disjointed and printed on magazine paper stock, the book gathers essays and pictures from the offices of Koolhaas's interlocking firms OMA and AMO, which oversee architectural projects both real and imagined. Following the mantra "Go East," the book studies swelling tide shifts away from the U.S. and toward the European Union, the Middle East, and China--phenomena recorded in graphically wowing maps of population growth and globalistic expansion. Searching and restless in its own collective, Content is also a lot of fun. Spinning out a rash of graphs and pictorial non sequiturs, the book exists less to be "read" than played around, brooded over, and laughed at. It's a gleaming funhouse that gives shelter to architecture as it relates to the organization of ideas more moving than concrete." The Onion, New York United States
"This book is full of ideas. The 'ice wit' writing style of Koolhaas in such texts as "junk-space" and "Crib-death" continue to strengthen his role as scriptwriter to architectures' alter ego. The book is a plea to extend the intelligence of architects beyond the realms of building and reveals painfully the dilemma of architectures' complicity in the market economy." Perspective Magazine, Belfast Ireland
"...a pantheon of vanity publishing or a parody of everything that has come before it. ( ) Despite the chaotic, off-putting layout, Content is as intriguing as it is self-serving, switching from academic erudition to populist jargon." 34 Magazine, Besiktas Turkey
"Koolhaas's OMA collective has created a new scale-tipper: a glossy magazine-cum-city-planning-white-paper called Content. As usual, in these 544 pages, Koolhaas and Kids demonstrate a sleek control of the language of later-than-you-think capitalism." Citypages.com, New York United States
"Imagine a book that is more like a magazine that is also an architectural journal that still manages to be visually engrossing and is ultimately entertaining as hell. Now imagine this publication is 544 pages long, and that it weighs almost as much as a severed human head. Imagine that when reading it, you occasionally laugh, that you sometimes frown, and that every once in a while you simply close the page and wonder how something like this ever came to be. Content is the kind of transcendent brain and eye candy that usually finds itself spread out over a series of smaller, much less interesting publications. It's the kind of information overload that only those of us who matriculated in the Information Age can truly appreciate-- an overdose detail that will have you fiending for more. As always, publisher TASCHEN scores points for an excellent-looking product, and for being progressive enough to put it out there in the first place." Crowndozen.com, Los Angeles United States
"Quite the opposite of OMA's previous book, SMLXL, structured by relentless internal logic, Content is dense, cheap, accessible, and propelled by external voices." NoHoLA, Los Angeles United States
"Dealing with issues of globalization, space, and freedom, Content pushes all of these into the spotlight of the cities and spaces we occupy." BPM, Los Angeles United Kingdom
Content se ne glede na naslovnico, na podlagi katere bi ga prej postavili na police z rumenim tiskom, kot z resno literaturo, ne imenuje zaman tako kot se. Koolhaas nam je tudi s svojo arhitekturo že nekajkrat pokazal, da ima cenena forma lahko več dobre vsebine kot tista, ki se skriva za imenitno fasado. Intervjuji, članki, (nekateri že prej objavljeni) grafični prikazi in drugi v Contentu objavljeni dokumenti razkrivajo le nekaj tega, kar se mu je pletlo po glavi v zadnjih sedmih letih. Resnici na ljubo je treba reči, da povprečna arhitekturna revija z dvomljivo lepimi celostranskimi fotografijami in pazljivo postavljenimi teksti pač ne zmore toliko kot nam v tej ne knjigi - ne reviji za 9.99 evra prodaja Koolhaas. Matevz Celik, TrajekT.org Slovenia
"Content é a nova revista- livro- catálogo de exposiçao (nesta ordem) do publicitário-sociológo-arquiteto-urbanista (nesta ordem) Rem Koolhaas e o escritorio OMA-AMO. Editado pela TASCHEN as páginas tem de tudo (inclusive anuncios): uma seçao contando as radios comunistas na Africa, um estudo antropológico sob as culturas do Vale do Ruhr, na Alemanha, e até propostas para a Feira de Xangai, em 2010." Revista Vivercidades, Sao Paulo Brazil
"Edited by Rem Koolhaas, his OMA-AMO studio and Brendan McGetrick, Content launches a politically charged-attack on your eyeballs. Formatted and priced like a magazine, but put together like an academic/art project, it mixes architecture, politics, history and technology in a dense design. The interview with Martha Stewart and a bootleg Prada ads make it totally... of the time." Tokion, New York United States
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