Content - Reviews

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"It certainly consolidates his position as the world's most media-savvy architect." Wallpaper, London United Kingdom*
"Content (TASCHEN) [is] a wacky, in-your-face compendium of words and images that bears a strong resemblance to [Rem Koolhaas`] own off-the-wall mind. It should. Koolhaas is its editor-in-chief. ‘It`s a book camouflaged as a magazine,` he says. Originality is integral to the package, and there is no shortage of insights stimulated by Koolhaas`s intersecting worlds of art and commerce." Paper, New York United States
"This book takes place at the cusp of the 20th and 21st centuries, in the pre- and post September 11th world. It is a singular product of its time, packed full of words and images portraying the architectural projects and metaphysical mechanism that have defined Rem Koolhaas's OMA-AMO firm over the past seven years. In the format of a small thick magazine, this 'book' is more of an intro-book, an informal tribute to the ephemeral world we inhabit." RIBA Journal, London United Kingdom
"Comparing to S, M, L, XL, this magazine-like book seems light and cheap, but the content of Content is enough serious and cool. Bush with a cross and McDonald's hat, Rambo Hussein, Terminator Kim Chong Il catch our eyes, and lead us think about architecture and social matters. No other publisher but TASCHEN could create this fabulous book." Casa BRUTUS, Tokyo Japan
"Content is an ecstatic, rampaging account of OMA's recent "architectural adventures." The Village Voice, New York United States
"Este engendro, por que difícilmente puede llamársele libro o revista a algo que resulta imposible de mirar más de cinco minutos seguidos sin que lloren los ojos, es la última pirueta mediática de nuestro idolatrado Rem Koolhaas. Content es el instrumento definitivo de propaganda. Lo intentó con los tres volúmenes de su evangelio particular SMLXL, Great Leap Forward y Havard Guide to Shopping, y todos ellos tuvieron un fallo; su precio no permitió que llegaran a las manos de los consumidores más ávidos, los estudiantes de arquitectura. Este error no lo ha vuelto a cometer, la doctrina de OMA ya puede llegar a las débiles mentes de cualquier joven estudiante de los primeros cursos de arquitectura, el engendro, con la friolera de 546 páginas, solo cuesta 10 euros. Ya está agotado en la mayoría de las librerías (especializadas claro), aunque llegué a ver Shopping y Great Leap Forward en el VIPS." architext.net, Madrid Spain
"Es el libro catálogo de la exhibición retrospectiva de Office for Metropolitan Architecture y AMO, la oficina de Rem Koolhaas, ganador de premio Pritzker. Un concepto interesante el de este libro es que hayan escogido la editorial TASCHEN (famoso por sus precios económicos) además de que el libro lleva publicidad incluida lo que hace que se pueda vender por algo así como 9,99€ (unos 12 dólares) un movimiento interesante por parte de Koolhaas que va un poco en contra de la tendencia de los libros actuales de arquitectura." torresnadal.com, Madrid Spain
"Tra provocazione, gioco e ironia, Content di Rem Koolhaas è un libro/magazine che raccoglie riflessioni su architettura, sociologia, tecnologia, storia e antropologia: i processi creativi di sette anni di lavoro, in un patchwork divertente e ironico, che aggiorna l' architettura confrontandola con il post 11 Settembre". Casamica, Milano Italy
"Seven years on from his groundbreaking S,M.L,XL, Koolhaas has once again redefined the architecture book with a 550-page publication that apes the format of a trashy magazine, right down to the glossy paper and flimsy cover. ( )The visuals might consist of clip-art graphics, grainy photography and rough collages but the articles see Koolhaas at his incisive best. The range of subject material is awesome." Icon, London United Kingdom
"...fancy getting a fix of some thought provoking and subversive ideas through the magazine medium, you could do worse than to buy a copy of Koolhaas' zine, named Content..." The List, Glasgow United Kingdom
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