Brand Identity Now! - Rezensionen
| "Julius Wiedemann has picked a perfect collection of international and modern branding for this book. ... Ergonomically speaking, it feels like a nice reference book that you can take anywhere. The addition of the elastic bookmark enables you to keep your favourite."— Artbox Magazine, Bournemouth, Großbritannien | |
| "This brilliant case-study-driven collection of big brands, and the story of how they became big, is the perfect example of why treating your self-promotional activities as a branding exercise is key for raising your creative profile. From Obama's election campaign to the Olympic 2012 bid, Wiedemann breaks down the core messages for an audience, and explains how to make your portfolio, flyer or website 'stick' in your audience's memory. Wiedemann's book is a little heavy on technique and examples, but Brand Identity Now! remains thoroughly readable and a great example of how designers and illustrators should learn the fundamentals of branding in order to raise their game."— Computer Arts, Bath, Großbritannien | |
| "Featuring in-depth case studies of leading projects from around the world, Brand Identity Now! is a major reference work for designers as well as marketing and communications professionals. The book examines logos, imagery, and strategic applications involved in each branded project, featuring over 150 outstanding brand identities from more than 20 countries."— CBS3.com, USA | |
| "The nice compact size, the crack-proof spine, the easy-to-follow, clean layout. What's not to love about the Brand Identity Now! book, displaying successful brand design from around the world? ... In an oversaturated market, where we see a new brand book making its appearance every other week, this one is definitely a must-have and designers will spend many happy hours referring to it for inspiration."— MP Magazine, London, Großbritannien | |
| "There are dozens of branding and identity volumes on release, most of which deal with distilling a client's vision into a piece of branded design. The ever-excellent Julius Wiedemann approaches things differently here, focusing on how your studio needs to identify its strengths, fix on a core brand message and aesthetic, then launch and maintain a branding presence."— Computer Arts Projects, Bath, Großbritannien | |
| "...destinado a diseñadores, profesionales del marketing y todas las personas que trabajan en el área de la comunicación."— Proyecto Contract, Barcelona, Spanien | |
| "The nice compact size, the crack-proof spine, the easy-to-follow, clean layout. What’s not to love about the Brand Identity Now! book, displaying successful brand design from around the world?..The case studies are insightful and well-written, each showing enough images to give a good overview of the project. The projects section doesn’t disappoint either, featuring a broad spectrum of work, with some refreshing solutions to design briefs. There also seems to be more of a focus on sustainable design, which is good to see. In an oversaturated market, where we see a new brand book making its appearance every other week, this one definitely a must-have and designers will spend many happy hours referring to it for inspiration."— MediaProductionMagazine.com, | |
Brand Identity Now!mediaproductionmagazine.com, USA, 16. Februar 2011 |
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Brand Identity Now!Experimenta 65, Spanien, 01. Juli 2010 |
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Marken-DesignVier Seiten, Deutschland, 01. Juli 2010 |
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Information Graphics Hardcover, 1 Poster, 9.7 x 14.6 in., 480 Seiten, $ 69.99 Sehen ist Verstehen. Wie komplexe Ideen durch Grafiken erklärt werden |
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D&AD 2009. The Best Advertising and Design in the World Hardcover, 9.4 x 10.1 in., 576 Seiten, $ 49.99 Kreative Spitzenleistungen aus Design und Werbung |