3D takes Off

Excerpt from the book 'Digital Beauties' by Julius Wiedemann

Seite 1 2 3

Sunday morning. Lisa had a dream about Bob last night and can't wait to put her hands on him. She sits at the table, moves his body, rotates him, shifts around again and finally finds a comfortable position. She is just warming up. She downloads new underwear for him as well as some accessories. Bob doesn't talk, complain or show gratitude for anything. Lisa is ready to create her new masterpiece.

The concept may sound scary or strange but this is just the beginning of the digital revolution. A whole new world that isvirtual, to be sure, but real to those involved. Starting from the graphic interface, the production of illustrations, art, advertisements, and designs, digital capabilities have evolved dramatically in the past 2 decades. It is not the creation itself, but the process that has revolutionized the way professionals do their jobs. In the beginning, they had to rely on the resources of computers... or as likely as not suffer from the lack of them. High prices, little available software, few tools, slow machines, bad monitors and horrible output quality were standard. It was just the starting point.

But the coming revolution wasn't a matter of 'if', but a matter of 'when'. Professionals invested time, money, and brainwork in improving the new media, and their efforts began to bear fruit over time. Although the computer graphics revolution has been seen as an area for younger people, mainly in arts, many traditional professions have now adopted the computer and its burgeoning resources. As digital resources become available for almost everyone, professionals and artists can now concentrate on personal expression through digital media without being limited by the available technology.

There are still gaps to fill, but the revolution is here. With accelerating improvements in the technology, digital design begins to touch more areas of everyday life. In arts and design, technology has changed not only the process of working, but also the way we see and feel. Today, a digital model in an advertisement brings as much emotion to the job as a real one. Differences between the real and the virtual break down. The digital crosses the divide between what were once separate fields.

Seite 1 2 3
(c) Rene Morel, Canada